ANSIEDAD & CO. - Branding for a fictional brand with a mean streak

Ansiedad & Co. is a fictional brand built on a critique disguised as a smile. It originated from a satirical illustration depicting a mental health food truck and has developed into a complete visual universe: logo, mascot, packaging, interiors, stickers, and product.

Retro aesthetics, pop irony, and uncomfortable discourse: here, traumas are served in XL combos.
Benzito, the capsule-mascot, is the friendly face of emotional collapse. A character who guides this fictional pharmaceutical franchise that doesn't sell remedies, but uncomfortable truths.

A narrative branding project that blends illustration, graphic design, and art direction with a very clear intention: to make you smile… and then make you uncomfortable.