Terrier Studio: Brand Mascot & Urban Illustration System

OVERVIEW

Terrier Estudio is a branding and social media agency based in Montevideo, Uruguay. They came to me with a specific brief: take their existing logo — a Bull Terrier head — and push it into something with real personality. The starting point was a wallpaper, but the project grew from there into a full illustration system that the studio now uses across presentations, merchandise and brand communications.

THE PROCESS

The first deliverable was the wallpaper — a full urban scene built around the Bull Terrier character: graffiti lettering in the background, a zombie fire hydrant, a Rubik's cube with attitude, and the dog charging forward like he owns the street. The brief was to give their mascot a world to live in, not just a pose.

The scene is also full of hidden details — small references to the studio members and their inner circle: the Green Day and Blink-182 logos, a Dua Lipa nod, the Departamento 33 badge, a burger tucked inside the zombie hydrant's mouth, scattered phrases. The kind of easter eggs that make a piece worth staring at for longer than expected.

Once the wallpaper landed well, Andrés commissioned the studio lettering — a custom script treatment for the Terrier name with a retro sports feel and that worn texture that runs through all the work.

From there, the project expanded into five individual Bull Terrier character poses — each one designed to show a different mood and be used independently in client presentations. Friendly, aggressive, playful, running, mid-air — a full emotional range for a single character.

The final piece was the stamp/badge design for merchandise: a classic circular lockup with the dog portrait and the studio tagline "Ideas Sin Correa" — ideas off the leash.

DELIVERABLES

Urban wallpaper (1920 × 1080 px) · Custom lettering · 5 character poses · Merchandise badge/stamp · T-shirt mockups